CONSULTING

Start your own Spin®  studio!  / fitness studio / indoor cycling studio

Have you thought about opening your own studio?   We can help. 

OR…do you own a cycling, yoga or fitness studio, and need some help streamlining systems, reducing costs and building class size?  We have proven solutions that will simply improve your profit.  We can help.

Done right, it’s a great business.  We help you build and grow a cool new fitness business in your community….and  have fun doing it! We will help you implement a proven established model,  and you’ll  provide a service  that people love.   Plus you’ll  help folks  get healthier and happier—-what could be more fun than that?   Oh, and by the way, you’ll make some nice money while you're at it.

Indoor Cycling

At this point, you obviously know what a spin class is.  What you may not know is that this group exercise has been around in various forms since 1987.  Today roughly 2 million people participate in indoor cycling, or “spinning”, an increase of over 80% in the past 10 years.  72%  of the 5,000 plus clubs tracked by IHRSA, the leading health club trade organization,  provide spin classes, making it one of the most popular services offered.   Let’s just say it’s big.  Really big. 

Yes, there is a lot of indoor cycling taking place, but almost all of it is in health clubs or other larger multi-purpose environments.  Classes in those environments can sometimes be good, more often they are mediocre to bad. The bottom line is that most health clubs do not have the focus, the incentive or the time to spend making their spin classes great.  We like to think spin classes are like wine…when they are good, they are really really good, but when they are bad, they can be really really bad.  Spynergy cycling studios are about one thing:  creating the best possible indoor cycling experience….period.

A Little History

The first Spynergy was started in a Chicago suburb in 2002 and has a successful 7-year operating history.  Run by twin sisters (with a combined 8 young children between them) Spynergy Winnetka is a well established business that continues to grow and thrive.  In February of 2005, two more siblings from the same family opened a studio in the Boston area.  Spynergy Wellesley is modeled directly after its successful sister studio and has enjoyed the same outstanding success.  Single purpose spin studio?  Sounds like a ridiculously simple concept.  Guess what, it works.
We’ve done this.  We’ve launched successful studios.  We’ve made the mistakes, we’ve seen what works and we’ve walked the walk.  Not only that, we’ve refined and developed the model so it can be replicated by smart energetic people like you.

Spynergy Consulting Services

Why re-invent the wheel?  You can take advantage of what we’ve learned.  Spynergy will customize a consulting program for you……at a reasonable cost, that will save you a tremendous amount of time and money.  This is NOT a franchise, nor is it a franchise arrangement.  You will completely own your own studio, your name and all your assets and profits.  Ours is a basic consulting services arrangement, based on years of experience, that we will adapt according to your needs.

Consulting areas:

• ·     General and Financial
• ·     Business plan development (we wrote one, we own it, it worked)
• ·     Start-up budget development
• ·     Year 1, 2 and 3 financial projections
• ·     Membership and ride card models and pricing
• ·     Operations
• ·     Maintenance
• ·     Spin class marketing, indoor cycling class marketing
• ·     Studio space requirements
• ·     Instructor recruitment
• ·     Payroll issues
• ·     Web site template
• ·     Marketing
• ·     Database model
• ·     Promotions and newsletters
• ·     Advertising and email marketing
• ·     Partnership marketing
• ·     How to compete effecitvely with classes at health clubs

Consulting prices and fees.  Each proposal is totally customized depending on your needs, we have a variety of programs.  In each, all your costs will be known up front.  We are not a franchise company.  Would you like to hear more about our services?  Contact Bill at billpryor@comcast.net   or call 781-254-3677 for a free 30 minute discussion…….happy to brainstorm!

There are dozens of examples around the country of successful dedicated indoor cycling or Spin® studios.  While there are differences in approach, pricing and style………these studios have survived, and thrived in the face of direct (usually lower-priced) competition from large "box gyms" and health clubs that offer spin as well as multiple other products.  These studios are classic "niche" businesses.  They are successful for their focus on some combination of the following factors.

1)  Focussed Mission.  A dedicated studio pays attention to the details and focuses on one thing:  the best spin  classes possible.  Bikes, sound system, amenities, teachers………are the best available.

2) Convenience.  A studio is single purpose, "in and out", simple, easy to reserve and participate.

3) Flexible payment.  No complicated memberships.  In a studio, you pay "per-class" and when you don't ride….you don't pay.

4) Easy reserve.  No waiting in lines, no getting "shut out", no calling the night before to reserve.  You can easily reserve online, show up 2 minutes before the class, and enjoy!

5) Community.  A small intimate studio encourages sharing and interaction amongst riders if they so desire.  Instructors and students interact to optimize fitness, growth and enjoyment.

6) The little things matter.  Bike maintenance, quality sound, outstanding teachers, attention to detail, lighting, mirrors, equipment, announcing schedule changes and subs, amenitites

If you are interested in learning more….in launching your own studio….or streamlining and marketing an existing fitness studio — click here to find out about our consulting services.